WORK EXPERIENCES
Public Relations Intern / Parasol Marketing Group
New York, NY
August 2014 – Present
-
Track and clip media placements, draft client emails, create media briefing books, research journalists and publications
-
Monitor and report travel trends, uncover media opportunities, develop proposals for strategic partnerships
-
Generate social media content, participate in hospitality-related Twitter chats, assist in building social influencer PR programs
Marketing Intern / ImagineX Group
Shanghai, China
July - August 2012
-
Worked with DKNY and Donna Karan’s global marketing office to set up the marketing division in China
-
Repurposed press releases for advertorial uses, managed media requests, guided media guests during events, worked with event vendors
-
Coordinated print and outdoor advertising with magazines and shopping mall landlords, managed data in CRM software
Creative Manager / MoAp
State College, PA
September 2013 – June 2014
-
Directed a team of five graphic and fashion designers to create t-shirt collections, surveyed local and national manufacturers
-
Hired photographers, models and stylists, made shooting schedule for catalog and video shoots
-
Oversaw brand image development, provided action-driven suggestions for website and marketing material design
Gallery Communications Intern / ChART Contemporary
Beijing, China
March - July 2013
-
Structured marketing strategies for the art touring segment, reached out to prospective clients including study broad organizers
-
Managed the company’s social media channels and created content to engage audiences and grew follower number
-
Drafted and summited online event calendars listings, promoted events through social media
Copy Writer, Trade Show Crew and Haute Couture Sales / Stella Lam
Shanghai, China and Miami, FL
March 2010 - July 2011
-
Edited and translated S/S 2013 and S/S 2014 collections press releases, contributed copy writing for official website
-
Prepared and set up booth in China Resource Miami show, assisted with OEM negotiations, collected industry information
-
Liaised with VIPs to fulfill custom-made orders, provided English services for foreign customers in retail store
Even Coordinator and Marketing Specialist / The Design Marketplace
London, UK
February - June 2013
-
Collaborated with Forest Hills Fashion Week for a pop-up shop event featuring ten independent designers
-
Posted event information on local, national and university event sites, scheduled blogger interviews, handled onsite promotions
-
Worked with lifestyle bloggers to arranged interviews and secure coverage
SKILLS
SEO: Google Adwords(Passed Adwords Fundamentals Exam)
PR Tools: Cision Point, Hootsuite
Creative Programs: Photoshop, Dreamweaver
Office Programs: Mac Office Suite, Microsoft Office Suite
LANGUAGE
English (Professional Proficiency)
Chinese and Cantonese (Native)
Spanish (Basic)
Portuguese (Basic)
LEADERSHIP & ACTIVITIES
Lifestyle Photographer - Valley Magazine
Penn State, PA Fall 2012
Exhibition Assistant - Goldsmtihs College 2013 Design Degree Show
London, UK Summer 2013
Business Partner, CFO - Perfect_Timing IOS App [Entrepreneurship Class Project]
Penn State, PA Fall 2013
Treasurer - Central PA Community Housing [Non-profit org]
Penn State, PA Spring 2014
EDUCATION
The Pennsylvania State University
State College, PA
September 2010 - May 2014
B.A. in Art History, B.A. in Telecommunications, Minor in International Studies
GPA: 3.51 Dean’s List: Spring 2014 and Fall 2013
Goldsmiths College, University of London
London, UK
January - June 2013